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McCARDELL MEMOIR AT CENTRE OF MAJOR SPONSORSHIP PROGRAM


October 28, 2001

Global Television and Harbour Publishing have joined forces for a major fundraising drive for the Variety Club of BC. Through February 28, 2002, partial proceeds from all sales of Mike McCardell’s recently published memoir, Chasing the Story God, will be donated to support programs for children with special needs.

Beginning October 29, Global BC will broadcast a heavy rotation of special Chasing the Story God public service announcements. Through the month of November, a substantial PSA campaign will air on news broadcasts and also in special community events bulletins. In support of the Global PSA broadcasts, Harbour is preparing a full-colour, in-store display poster (11" x 17") as well as a special bookmark insert for each copy of Story God. These supporting materials will be shipped to all BC bookstores during the week of October 29.

The fundraising program will be further supported through print advertisements and publicity activities in November and December. In all cases, these promotions will encourage customers to visit their local bookstore to join in the fundraiser by buying a copy of Chasing the Story God.

The Variety Club funds capital projects for hospitals and development centres, supports essential medical services, subsidizes the purchase of specialized equipment for independent living and provides support for children and families. Since its inception in 1965, the Variety Club of BC has raised over $90 million to help children with special needs. Executive Director Jon Stettner notes, "With extensive waiting lists, the current climate of fiscal restraint and higher costs of living, many of BC’s children have fallen through the cracks. Fundraising partners like Mike McCardell help us make a difference for BC’s kids."

Chasing the Story God is a memoir of McCardell’s life in journalism — from his early experiences on the police beat in New York City to his current position as one of BC’s most celebrated television personalities. Published in September 2001, Chasing the Story God has been riding high on the BC Bestseller list.